Online Identity Management and Social Networking
Social networking is the latest buzzword when it comes to marketing your business. Facebook and Twitter accounts are helping many businesses acquire new customers and maintain loyalty at incredibly low costs. Sadly, there are also many companies wasting their time with social networking efforts that are not strategically executed.
No one likes the obnoxious guy that always speaks about himself so it makes little sense for a company to do the same online. Managing your image online is a complex task requiring a systematic approach based on proven methodologies. It's also not something that can be done during office hours.
We offer outsourced Online Identity Management Services are based on a monthly retainer and comprise of the following services:
- Establishing brand guidelines that dictate what type of messages and the tone in which you wish to communicate online.
- Establishing or reinforcing the "identity" and "personality" of your brand.
- Monitoring of online "mentions" of your brand and responding in accordance with your brand guidelines.
- Contacting you if any negative mentions cannot be handled within guidelines.
- Providing recommended comments and messages that can be shared online.
- Posting of status updates, comments and announcements to your Facebook, Twitter and blog accounts.
- Setting up and managing Facebook and Twitter accounts 24/7, holding the dialogue at times convenient to users rather than office hours
- Monitoring news sites for relevant topics you can comment on and share with users.
- Connecting Twitter and Facebook posts
- Engaging users in a conversation rather than just broadcasting messages
- Creating strategic posts and activities for target market(s)
- Running interactive online promos
- Providing a "Tweet to Call" service - Henderson Blake communicates critical updates to your designated contact in the event of a negative comment or a Tweet that falls outside the standard flow
Case Studies
A major brand wanted to explore Facebook but was worried about how to engage users in a positive way. A big fear was that the majority of posts would be complaints or competitors looking to sabotage their reputation. We provided a carefully laid out plan which included how to address criticism in a way that placated the customer and created a positive public perception. Our strategy has led to an online identity that continues to attract new Facebook fans every day at a fraction of the cost if done internally.